Welcome to the INSME-Osiba Management International Training Workshop!

“Frugal innovation in the context of social entrepreneurship”

Frugal Innovation

Thursday, 28th of May 2015

Venue: CCDI – Cape Town Craft and Design Institute

There is an urgent need to “open up” traditional companies and make them more attractive to innovative competence outside their traditional boundaries, and establish the necessary structures and platforms required to accelerate cooperation with external talent, innovators, entrepreneurs, subcontractors and the wider community. This is particularly true for social enterprises, that often operate under adverse business conditions.

In today’s hyper-competitive, über-connected globally integrated economy requires that companies develop and launch new products and services faster than you can say “silo-based research-and-development!” The innovation resources required to achieve this and successfully renew and adapt their businesses do not exist within the enterprise itself, but outside of the organisation.

It is not only the case that large multi-national companies must find new strategies for opening up and learning to collaborate with a wider variety of organisations and entrepreneurs (by providing access to their established brands, distribution channels, subcontractor relations, CRM databases, premises, attorneys, and more) but they must also learn how to work as if they really are entrepreneurs themselves.

In the near future it will not be a question of whether you will be working with open innovation, but rather how. Success on this path requires strategy, awareness and competence at C-level.

We now see a new generation of entrepreneurs who, in a very short timescale, create value that traditional industry cannot match. Nevertheless, the government’s efforts are overwhelmingly focused on keeping the old industry alive through large low interest loans, subsidies and tax cuts. This is happening while governments are reaping the tax benefits of the new economy and arguably becoming defendant on these revenues.

Now is the time to foster and drive the creation of ecosystems that are favorable for Startup companies and entrepreneurs – so they can find each other, gain access to capital and exploit local and national synergies in cooperation with established businesses as well as the public sector.

Western corporations once led the world in new ideas, but many now churn out expensive, overly-complicated products weighed down by unnecessary features. In contrast innovators in poor countries keep things simple by necessity, and focus on solving real problems instead of creating demand. Now, say those in the field, major multi-nationals based in the west are also starting to innovate frugally. Many offer cheaper, pared-down products in emerging markets like India, China and Brazil, but they quickly realised there was also a demand for simplicity and affordability back home, where recession and worries about a natural resource crunch mean those in richer countries are feeling squeezed too.

What can your region learn from those who have had success in creating such Startup ecosystems in Stockholm and Helsinki? Can your region foster new valuable talent and establish the basis for the new economy fast enough? Can social enterprises in your region tap into the vast potential of frugal innovation to deliver more impact? Can we replace the old school decision-making protocols before the opportunity window closes and we are left with short-term, cost-cutting-solves-everything attitudes?


The training workshop is designed to be an interactive one. Comments and questions of the audience are considered an important part of the workshop. The intensive half-day training combines frontal learning as well as short group discussions and a wrap-up session at the end of the training.

Trainers will also facilitate group discussions among the participants that will enjoy working in a very interactive Q&A environment, enriched by expert analysis and experience, as well as concrete case studies in an innovative environment, which is the CCDI – the Cape Town Craft and Design Institute – a craft and design sector development agency with a mission to develop capable people and build responsible creative enterprises trading within local and international markets. It works with craft producers, designers and a wide range of other creative entrepreneurs.  

  • Day 3 – 28th of May 2015

Innovation Tour and Training Agenda

08:15  12:30
Innovation Tour to Launch Lab and The Barn
12:30  13:30
Networking Lunch

Participants to the Innovation Tour only

14:00  14:15
Opening and Introduction
  • Mr. Septi M. BUKULA
    Director, OSIBA Management, South Africa
  • Ms. Christin PFEIFFER
    Secretary General, INSME, Italy
14:15  15:15
Module I

“How can innovation help social enterprises increase impact?”

Mr. Rajat BATRA
CEO, Stenum Asia, India

15:15  15:30
Coffee Break
15:30  16:30
Module II

“How to leverage innovation practices in extreme environments as a source of competitive advantage?”

Senior Business Partner and Adviser, Springfellow AB, Sweden

16:00  17:00

Module III
African speaker: contextualization and case study from Africa/local context

17:00 17:15

Wrap up and conclusions

17:15  17:30
Closing Ceremony

Certificates of Attendance

  • Mr. Septi M. BUKULA
    Director, OSIBA Management, South Africa
  • Mr. Andrea DI ANSELMO
    President, INSME, Italy